what i am supposed to tell you !!

2735 teachers guide (its probably more relevant for you lot though !) 

General Advice to teachers:

• Make sure that candidates are familiar with the new examination format. Two questions
must be answered in two hours. Candidates should spend an equal amount of time on
each.

• There are two questions for each topic. Encourage candidates to apply their knowledge
and case studies to the set question that they are addressing.


• There are some changes to topics (for example: ‘TV soaps’ has gone, magazine and
gender has become ‘the magazine industry’… check all of the topics).

• This is a synoptic paper that covers all media concepts covered during the AS/A2 course.
Media texts are always a good starting point, but candidates ought to be encouraged to
investigate the audiences who consume and the industries that create them.

• Candidates should be encouraged to explore their case studies in some depth. A few case
studies done well is usually a better recipe than many case studies glanced at superficially.

• Encourage candidates to explore the concepts via their case studies; be aware that some
candidates, during the examination, will offer a confused and unconvincing essay if they
rely on half-understood theory. Conceptual understanding serves candidates well. Theory
for the sake of it is unnecessary.

• Check that schemes of work are not out of date. The media changes fast. Every
examination session, examiners report that some centres are giving their candidates
outdated, often erroneous information.